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Choose eye makeup for the look you want
Start with the effect you want to create: soft definition for everyday, fuller lashes or a bold evening look. Eyeshadow, mascara, eyeliner and brow products each bring something different, while false lashes let you turn up the drama without changing your whole makeup routine.
Find the right products for your eye look
- Eyeshadow palettes for subtle colour or statement looks: Choose nude tones for work and everyday wear, or vibrant shades for parties and festivals. Matte finishes suit understated looks, while shimmer and glitter bring a more eye catching touch. A palette gives you different shades to combine within one look.
- Mascara for length or volume: Lengthening and volumising options let you focus on the lash effect you prefer. Fibre formulas are an option for added length, while a thicker wand suits a fuller look. The range also includes waterproof mascara when waterproof wear is a priority.
- Eyeliner for extra definition: Liquid pens and kohl pencils give you different ways to accent your eyes. Add eyeliner when you want a more defined lash line, whether it is the focus of your look or a finishing touch alongside eyeshadow.
- Brow products for shape and balance: Fine tip pencils let you create individual hairlike strokes, while pomades offer another way to shape and fill brows. Tinted gels add definition and hold brow hairs in place, making them a useful choice for a fuller, fluffy brow look.
- False lashes for a natural or dramatic finish: Wispy styles suit softer makeup, while fuller lash bands make more of a statement. Choose between magnetic and glue-on lashes according to your preferred attachment method. Magnetic styles offer an alternative if you would rather avoid lash glue.
Bring your eye look together
For everyday makeup, pair neutral eyeshadow with mascara and softly defined brows. If you prefer a bolder finish, make one feature the focus: vibrant shadow, a sharp eyeliner wing or dramatic lashes. Keeping the other elements understated can help that detail stand out.
Think about the finish as well as the colour. Matte shadow keeps a look understated, while shimmer or glitter adds sparkle for an evening out. Natural wispy lashes complement a softer palette; fuller bands work well when you want your lashes to take centre stage.
The collection also includes lash serums and oils for a separate lash care step alongside your eye makeup essentials.
Eye makeup FAQs
How often should I replace my mascara?
Replace mascara every 3 to 4 months for hygiene. The formula can dry out over time, making application more prone to clumping.
What is the difference between liquid and pencil eyeliner?
Liquid eyeliner is best suited to crisp, defined lines and a sharp wing. Pencil eyeliner is softer and easier to smudge, making it a good choice for a smoky eye rather than a precise edge.
Which eyeshadow colours complement my eye colour?
Bronze and gold tones can make blue eyes stand out, while purples and warm browns complement green eyes. Brown eyes suit a wide range of shades, including blues and greens. These are starting points, not rules: choose colours that work with your outfit and the look you enjoy wearing.